Allegra Shaw, for the cover of The House Magazine, photographed by Antonia Macbride.

In the evolving world of content creation, Allegra Shaw has emerged as a prominent voice in the fashion and lifestyle space, captivating audiences with her genuine approach, relatable style, and commitment to community. Getting her start as a hobbyist on YouTube, she has since grown to be a recognized entrepreneur and co-founded her own fashion line, Uncle Studios. With a community of nearly 1 million subscribers and accolades from prestigious publications like Vogue and Cosmopolitan, Allegra Shaw opened up to us about her experiences, values, and the impact she hopes to make in the fashion industry and to her audience. Welcome to the January cover story.

You began your journey as a lifestyle and fashion entrepreneur in 2011 with a YouTube channel that now boasts close to 1 million subscribers and over 114 million views. Can you share the story of how you got started and what inspired you to crea...