Luxury fashion isn’t just about what you buy—it’s about how you care for it. Yet, for decades, garment maintenance has been treated as an afterthought, left to outdated dry-cleaning methods that often do more harm than good. As sustainability and longevity become central to the luxury experience, proper garment care is emerging as the missing link in the fashion ecosystem.
Enter Juliette, a tech-driven garment care service redefining how we maintain our wardrobes. At its helm is Rechelle Balanzat, a visionary who saw an industry stuck in time and set out to modernize it. "Luxury isn’t just about what you buy—it’s about how you preserve it," Balanzat explains. With AI and data analytics, Juliette is delivering a high-touch, personalized experience that anticipates needs, optimizes fabric care, and seamlessly integrates into modern living.
But Juliette is more than just convenience. It’s a movement toward mindful fashion ownership, replacing harsh chemicals with non-toxic alternatives, r...