American Beauty Rumer Willis – Next Generation American Icon

The House Magazine

August 15, 2022

WRITTEN BY: KACEY PEREZ | PHOTOGRAPHY BY: JANA SCHUESSLER | STYLED BY: ORETTA CORBELLI | HAIR BY: JENN LAGRON | MAKE UP: NOVA KAPLAN | SET DESIGN: AMY THERESA TOOLEN | PRODUCED BY: GREAT SOCIAL CLUB | PRODUCTION ASSISTANT: CLAIRE GRISOLANO

Dress CHLOE, Necklace CHLOE, Boots ALEVI MILANO, Bracelets, FANNY BLANCHELAND

I am bias to nineties nostalgia, but it’s what also defines who or what I consider to be an icon in America. The talents that I fell in love with throughout my teenage years, and those that still have America’s heart, is what defines iconic to me. It’s also why my age group is so interested in the next generation stemming from those icon’s family tree. In steps Rumer Wills, daughter of unforgettable Hollywood characters, G.I. Jane and Butch Coolidge of Pulp Fiction, or rather the Demi Moore and Bruce Willis. 

It’s easy to wonder whether or not the children of Hollywood will follow in the footsteps of their parents, but as we get to know them, one thing remains true. Creativity, entreprenurialship and individuality is something this group, and Rumer Willis, holds on to. And we were lucky enough to spend a few moments to look into the future with her as she gives us a glimpse for her plans for the future as she steps into her own definition of an American Icon. 

Top and Bottom LANEUS.

Can you tell us about “Rumer Has It?”

Rumer Has It is something I have been working on for a long time and really blossomed organically from my love of treasure hunting and trying everything I could get my hands on to find the most unique and magical products, jewelry, home wares, kitchen gadgets etc. I want to help people discover a way to take care of themselves that feels intoxicating and delightful. To help them curate a self care routine that feels exciting. For me, I can find such delight and pleasure in coming home and my house smells the way I like because of my favorite candles and I can take time at night to take care of my body and skin with all my potions and oils (as my friends call them). It’s about creating rituals for yourself that feed you. And I want to help others find that as well.

Ring LILOU, Top RAQUEL ALLEGRA.
Dress THE OLIVER TOLENTINO, Bracelets FANNY BLANCHELAND.

Also, you have quite a following on Instagram and one of the things you are doing more of are your IG Live Late Night Piano Series. Can you tell us how that began and more about that?

The Late Night Piano Series came about as a bit of an accident really. I was in my childhood home in Idaho with my family at the beginning of the pandemic and one night, pretty late in the evening I sat down to play some songs and thought why not do a livestream and share some music (even though I didn’t feel my piano skills were the best) I was hoping to create some joy and connection during a time that was so disconnected for everyone. It turned out so great and everyone who joined was so incredibly prizing and expressed such gratitude, that I decided to keep them going.

Top & Skirt LANESU, Boots ALEVI MILANO, Bracelets FANNY BLANCHELANDE.

Where does your love for music and your natural talents as a musician come from?

My love of music definitely comes from my dad, he was always singing or playing music for my sisters and I. Especially lots of jazz, blues, classic rock and roll. It shaped so much of  how I sing and what I listen to.

Music is very healing, and we would love to know what specific songs that help heal you or you find comfort in during difficult times?

I think for me it really depends on the mood, what particular challenge I am dealing with, but I will say some new favorites in general are Consequence of Love by Gregory Porter and Mexico by The Staves.

Top RAQUEL ALLEGRA.

You share a lot about self care and self love which you demonstrate through your posts and stories on Instagram, Rumer Has It, your sobriety (almost 6 years now, amazing!), and it shines most brightly through your work about sexuality. Can you tell us more about that work you do about sexuality? Anything specific you are working on currently?

For me the work around sexuality and exploration of pleasure and hedonism really came out of this void I felt in myself and with friends around education and freedom of expression around these topics. In a lot of ways it still feels so taboo to discuss and bring up sex and pleasure in an open forum, especially for women. There is so much I wish I had known when I was a teenager and well into my 20’s about masturbation and advocating for my pleasure in a partnered situation. Even so much I didn’t know about birth control and my cycle. I feel so passionate about doing the work to heal and educate myself in all facets of this work so that I can in turn be of service to others.


Dress CHLOE, Boots ALEVI MILANO, Bracelets FANNY BLANCHELAND.

Can you tell us about any new projects or things you are doing we should keep an eye out for?

I am focusing on getting Rumer Has It off the ground which is very exciting and also hopefully releasing my first music ep this year.

Can you give us some parting words or a quote that can inspire others to find their own path much like you have and continue to do so?

Make sure your worst enemy doesn’t live between your ears.